Cookie Policy

Last Updated: May 16, 2026

1. Introduction

Welcome to Taco Time's Cookie Policy. At Taco Time, we are committed to being transparent about the technologies we use on our website. This Cookie Policy is designed to help you understand what cookies are, how we use them, why we use them, and the choices you have regarding their use.

This policy applies to all pages and services available through our website at tacotime.click and should be read alongside our Privacy Policy and Terms of Service. We encourage you to review this policy carefully so you can make informed decisions about your privacy when visiting our site.

If you have any questions about this Cookie Policy or our data practices, please contact us using the information provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, provide a better user experience, and deliver reporting information.

When you visit a website, the website's server sends a cookie to your browser, which then stores the cookie on your device. The next time you visit the same website, your browser sends the cookie back to the server, allowing the website to recognize you and remember your preferences or actions.

Cookies set by the website owner (in this case, Taco Time) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics.

2.1 How Cookies Work

Cookies generally work in the following way:

  • Session Cookies: These are temporary cookies that exist only for the duration of your browsing session. They are deleted from your device when you close your browser. Session cookies help websites recognize you as you navigate between pages during a single visit.
  • Persistent Cookies: These cookies remain on your device for a set period of time specified in the cookie, even after you close your browser. They are activated each time you visit the website that created that particular cookie. Persistent cookies help websites remember your preferences and settings for future visits.
  • First-Party Cookies: These are cookies set by the website you are visiting directly. They are generally used to remember your preferences and improve your experience on that specific site.
  • Third-Party Cookies: These are cookies set by a domain other than the one you are visiting. They are often used for advertising and tracking purposes across multiple websites.

3. Types of Cookies We Use

We use several different types of cookies on our website, each serving a specific purpose. Below is a description of the categories of cookies we use:

3.1 Essential / Strictly Necessary Cookies

These cookies are absolutely necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. Without these cookies, the website cannot function properly, and we cannot provide you with the services you have requested. These cookies do not collect any personally identifiable information about you, and they cannot be disabled through our cookie management tools.

Essential cookies help to:

  • Keep you logged in during your visit
  • Remember items you have added to your cart or order
  • Ensure the security of your session
  • Enable navigation between pages without losing information
  • Load the website pages correctly and efficiently

3.2 Analytics and Performance Cookies

These cookies collect information about how visitors use our website, for instance, which pages visitors visit most often and whether they receive error messages from web pages. The information collected by analytics cookies is aggregated and therefore anonymous — it does not identify you personally. We use this data to improve how our website works and to understand what content is most relevant to our visitors.

We use Google Analytics, one of the most widely used analytics platforms, to collect and analyze data about how users interact with our website. Google Analytics uses cookies to track user behavior, session information, traffic sources, and more.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make (such as your preferred language or the region you are in) and provide enhanced, personalized features. These cookies may also be used to provide services you have requested, such as watching a video or commenting on a blog. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.

Functional cookies help to:

  • Remember your location and language preferences
  • Customize content based on your preferences
  • Remember your previous interactions with our site
  • Enable sharing of content on social media platforms

3.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organizations, such as advertisers.

We use Google Ads cookies and similar tools to track conversions from our advertising campaigns and to retarget visitors who have shown interest in our food offerings. These cookies help us ensure that our marketing budget is used effectively and that you see relevant ads for Taco Time across the web.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on our website, including their names, purposes, types, and durations:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Used to distinguish users. This cookie registers a unique ID that is used to generate statistical data on how the visitor uses the website. Analytics 2 years
_gid Google Analytics Used to distinguish users. This cookie stores and updates a unique value for each page visited and is used to count and track pageviews. Analytics 24 hours
_gat Google Analytics Used to throttle request rate. This cookie limits the amount of data recorded by Google Analytics on high traffic websites. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Also used for conversion tracking from Google Ads campaigns. Advertising 3 months
_fbp Facebook Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
cookieconsent_status Taco Time Stores the user's cookie consent status and preferences to avoid showing the consent banner repeatedly. Essential 1 year
session_id Taco Time Maintains your session state across page requests, enabling core website functionality such as maintaining your order information. Essential Session
cart_token Taco Time Preserves the contents of your shopping cart or food order between pages and visits. Functional 7 days
user_preferences Taco Time Remembers your website preferences such as language selection, location, and display settings for a more personalized experience. Functional 1 year
_csrf_token Taco Time A security cookie that helps prevent Cross-Site Request Forgery (CSRF) attacks by verifying that requests to our server come from legitimate sources. Essential Session

5. Third-Party Cookies and Services

In addition to our own cookies, we may also use various third-party cookies to report website usage statistics, deliver advertisements, and so on. These third-party providers operate under their own privacy policies, and we encourage you to review those policies to understand their data practices.

Third-party services we use that may set cookies include:

6. How to Manage and Control Cookies

You have the right to decide whether to accept or reject cookies (with the exception of strictly necessary cookies). You can exercise your cookie preferences in the following ways:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when a website attempts to place cookies on your device. The method for managing cookies varies by browser. Below are links to instructions for the most commonly used browsers:

6.2 Opt-Out Tools

In addition to browser settings, you can use the following tools to opt out of specific types of tracking and advertising cookies:

  • Google Analytics Opt-Out: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-out Browser Add-on.
  • Google Ads Personalization: You can opt out of personalized Google advertising by visiting Google Ad Settings.
  • Facebook Ads: You can control your Facebook ad preferences by visiting Facebook Ad Preferences.
  • Network Advertising Initiative (NAI): You can opt out of interest-based advertising from NAI member companies at NAI Opt-Out Tool.
  • Digital Advertising Alliance (DAA): You can opt out of behavioral advertising from DAA member companies at DAA Opt-Out Tool.
  • Your Online Choices (for European/International users): Visit Your Online Choices to manage advertising cookie preferences.

6.3 Mobile Device Settings

If you access our website on a mobile device, you may be able to control cookies through your device settings. On iOS devices, you can manage cookie settings through Safari's privacy settings. On Android devices, you can manage cookies through the Chrome browser settings or whatever browser you use. You may also be able to limit ad tracking through your device's privacy settings:

  • iOS: Settings > Privacy & Security > Tracking
  • Android: Settings > Privacy > Ads

7. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, doing so may affect your experience on our website and limit the functionality available to you. Below is a summary of how disabling different types of cookies may impact your visit:

Cookie Type Impact of Disabling
Essential Cookies The website may not function properly. Core features such as shopping carts, account login, and secure page access may become unavailable. We strongly recommend keeping these cookies enabled.
Analytics Cookies We will be unable to track website performance and user behavior, which may limit our ability to improve our website. Your browsing experience will not be significantly affected, but you may see less relevant content over time.
Functional Cookies Some enhanced features and personalization will be unavailable. You may need to re-enter your preferences each time you visit our website, as we will not be able to remember your choices.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests and preferences. Disabling these cookies will not prevent ads from being shown — it will only make them less targeted to you.

8. Your Privacy Rights Under U.S. Law

As a business operating in the United States, Taco Time complies with applicable federal and state privacy laws. Depending on the state in which you reside, you may have specific rights regarding your personal data, including data collected through cookies:

  • California Residents (CCPA/CPRA): Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to know what personal information is being collected about them, the right to delete personal information, the right to opt out of the sale or sharing of their personal information, and the right to non-discrimination for exercising their privacy rights. Cookies that track your behavior for advertising purposes may constitute the "sharing" of personal information under CCPA/CPRA.
  • FTC Guidelines: The Federal Trade Commission (FTC) Act governs our commitment to fair and transparent data practices. We are committed to honoring the choices you make regarding cookies and tracking technologies in accordance with FTC guidelines.
  • Other State Laws: Various other states have enacted or are in the process of enacting their own privacy laws. We are committed to complying with all applicable state privacy legislation as it evolves.

9. Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that they not track your browsing activity. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As such, our website does not currently respond to DNT signals. However, you can use the cookie management tools described in Section 6 to control tracking on our website.

10. Children's Privacy and Cookies

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13 through cookies or any other means. If you are a parent or guardian and believe that your child has provided personal information through the use of cookies on our website, please contact us immediately at [email protected] and we will take steps to remove that information.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, our business operations, or any other reason we deem necessary. When we make changes, we will update the "Last Updated" date at the top of this policy and post the revised policy on our website. We encourage you to review this policy periodically to stay informed about our use of cookies.

If we make significant changes to this Cookie Policy that materially affect your rights or how we use cookies, we may notify you through a prominent notice on our website or via email (if you have provided your email address to us).

Your continued use of our website following the posting of changes to this Cookie Policy constitutes your acceptance of those changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us. We are committed to addressing any concerns you may have about your privacy and our data practices.

Taco Time — Contact Information

We aim to respond to all inquiries regarding this Cookie Policy within a reasonable timeframe. When contacting us, please include "Cookie Policy Inquiry" in the subject line of your email so we can direct your request to the appropriate team member.